4 Rock-Solid Reasons to Invest in Stoke-on-Trent

4 Rock-Solid Reasons to Invest in Stoke-on-Trent

As a landlord, deciding on where to make your next property investment can sometimes seem like a minefield.

Stoke-on-Trent, regarded as the heart of The Potteries is often overlooked by those looking to purchase property, but in all honesty, people are missing a trick by not placing at least some of their chips here.

Want to know why? Here are four rock-solid reasons to invest in Stoke-on-Trent...


Geographically, Stoke-on-Trent boasts a brilliant location. From Stoke, it's possible to reach Birmingham, Nottingham, and Liverpool in around an hour, and London by train in around two hours. For commuters looking for big city jobs coupled with value for money and a more laid back lifestyle, Stoke-on-Trent offers an endless amount of choice. Also, M6 smart motorway developments mean that soon enough, getting to Manchester will be quicker and easier than ever before. Not only is Stoke's accessibility excellent for commuter employment opportunities, day trips are also a doddle; a sure-fire reason for people to flock to the area.


Stoke-on-Trent is comprised of a selection of small towns, each of which has something unique to offer. No matter what kind of tenants you're looking to attract, you will find an area that appeals to your preferred demographic. Hanley, the city centre is peppered with little ale shops, restaurants, and independent boutiques, as well as the mighty intu Potteries which houses every kind of high street retailer you can think of, plus a tasty new food court. As more and more investments are being made in the area, the more people it will attract - and these people will be looking for homes.


Parents often look for somewhere to live within a particular catchment area and both Stoke-on-Trent and Newcastle under Lyme boast a host of well-performing schools. Also, with Staffordshire University and Keele University both in the area, Stoke-on-Trent attracts young professionals including lecturers and trainee doctors - people with steady incomes looking for long-term accommodation.


While other housing markets in parts of the country dwindle and stagnate, property prices in and around Stoke-on-Trent are on the rise, with a solid 8.9% increase in the past 12 months. That’s more than both Derby and Nottingham. Despite this growth, houses in Stoke-on-Trent are hugely affordable and with the help of a reputable agent, you can expect to achieve a good yield as the years go by - don't miss out.

So there you have it: geographical genius, plenty of things to see and do, excellent amenities, supreme schools and educational institutes, plus steady growth. Stoke-on-Trent: what’s not to like?