6 Reasons Why Stoke-on-Trent is the Perfect Property Investment Opportunity

6 Reasons Why Stoke-on-Trent is the Perfect Property Investment Opportunity


For many years, Stoke-on-Trent has been overlooked and underestimated in a number of ways. But, in recent times, this gem on the cusp on the North West has gone from strength to strength, with a growing job market, cutting-edge cultural initiatives and developments in a number of key areas.

Strong growth is predicted for The Potteries in the coming years and if you're looking for a solid property investment that will offer you an unrivalled ROI, Stoke-on-Trent is the place for you.

Not convinced? Here are six undeniable reasons why Stoke-on-Trent makes the perfect property investment opportunity.

The UK’s top buy-to-let hotspot

First and foremost, Stoke-on-Trent is one of the UK’s top buy-to-let property hotspots. In a study based on factors including property prices, local salaries and rental returns, it seems that Stoke-on-Trent truly is a buy-to-let sweet spot, offering around a 5.67% annual return on investment, compared to London which currently offers only 3.15%. A reason to invest, surely?

Unrivalled transport links

Stoke-on-Trent is completely accessible to Manchester, Nottingham, Chester, Derby, Sheffield, and Birmingham.

Its prime location and superior transport links mean that it’s possible to get a train to Manchester in less than 40 minutes and a direct train to London in as little as an hour and 30 minutes. Moreover, with upgrades to the M6 A50 and A500 currently in progress, travel from Stoke-on-Trent to most major areas of the country is relatively straightforward.

Impressive educational provision

Where there are work and education opportunities, there are investment opportunities. In addition to the number of Ofsted-endorsed schools emerging across the area, both Staffordshire University and Keele University are nearby.

Plus, with the growing number of students and young professionals hoping to learn, teach and work at both the universities and the Royal Stoke Hospital, Stoke-on-Trent is rich in educational provision.

A growing workforce

Expanding on our previous point, employment opportunities are on the rise in Stoke-on-Trent. 13.2% of Stoke-on-Trent's workforce is employed in manufacturing, which is considerably higher than the UK average of 8.8%. And, with the likes of JCB, Michelin, Bet365 and once again thriving pottery brands including Wedgwood and Burleigh all within shooting distance, Stoke-on-Trent’s workforce is likely to grow exponentially in the near future.

What’s more, a study from Quality Formations suggests that Stoke-on-Trent is the second best place in the UK to start a business, with affordable commercial spaces and a wealth of local community support working in its favour.

Evolving cultural initiatives

Not long ago, Stoke-on-Trent’s bid to be City of Culture 2021 was accepted and while the city didn’t win, the cultural developments and initiatives seen in the past two years have been nothing short of incredible.

The city is now more amenable, more vibrant and more progressive, making creative, expressive pursuits accessible to everyone and not just the chosen few. And, as a result of this cultural growth, Stoke’s once mighty Pottery industry is enjoying a renaissance - something that will give the city a further boost.

Rising property investment options

There is a rising number of property investment opportunities in Stoke-on-Trent with a buoyant housing market and a number of desirable areas to choose from - and these opportunities are growing all the time.

That said, Stoke-on-Trent will make a particularly fruitful property investment opportunity for those looking for real, sustainable financial growth.

It’s clear that if you want to reap great rewards, the time to act is now - invest in Stoke-on-Trent today or you may regret it tomorrow.