As the old saying goes: a picture speaks a thousand words. In today’s digital age, people prefer striking visuals above all other forms of marketing communication - and prospective tenants are no exception.
Rockett Home Rentals prides itself on the amazing standard of professional photography of the properties we market.
With this in mind, it’s astounding that in the modern world of lettings, competing agents take such terrible photographs of landlords’ properties - images like this...
A classic schoolboy error. The window is in the background, the dog is in the frame, and the photographer is smack bang in the centre of the mirror. As this was used to promote the property, we would love to see the photos they rejected. Would you let this place? Probably not.
We wonder if this man comes with the house or whether the letting agent is trying to promote how soft and luxurious the carpet is? You decide.
How engrossed in conversation is this couple that they could not move for a photo. Invisible or lazy letting agent? The choice is yours.
Yes, these are real photos used by letting agents to market properties, not a practical joke or a publicity stunt.
Moreover, it might surprise you to know that these are by no means isolated incidents - on the contrary - the practice of poor promotional property photographs is widespread throughout the industry. It’s incredibly common for awful promotional images like this to pop up on property listings.
While professional property photography is often overlooked by landlords and agents, it does play an integral part in your future success as a landlord. Trust us, it counts.
If your letting agent takes and publishes poor images of your property, you’re unlikely to attract the kind of quality long term tenants that will not only make your life as a landlord easier but far more financially rewarding in the long run.
Many letting agents cut corners when it comes to property photography - but not Rockett Home Rentals…
This beats the above images, surely? When people are looking for a place to call home, they’re unlikely to respond to a blurred, lacklustre image of a room filled with clutter, or an image where people can’t be bothered to take themselves out of the shot. Not the right tenants, at least.
So, if your letting agent is letting you down with their substandard property photography, it might be time to try someone new.
As you can see, at Rockett Home Rentals HQ, we work with professional photographers boasting years of experience. In turn, we produce promotional property images that will attract the best possible people to your investment time, after time, after time.
If you’re a budding North Staffordshire or South Cheshire landlord and you’re looking for a letting agent to market and manage your property the right way, please do get in touch - we are more than happy to help.