We've said it before, and we'll say it again: 2016 was a rocky, wild, and unpredictable year for the UK.
According to a variety of reports at the end of last year, rents in London have grown at a much slower rate than in the rest of the country.
In fact, a study from Homelet discovered that rents in The Big Smoke have increased by just 1.6% in over a 12-month to period. This figure was the equal to that in the East Midlands, and lower than every other region in the UK on a monthly basis - rents in London fell by 1.4% last November, bringing the average rent to £1,521 per month.
It seems that due to soaring rise of property prices in London, the market has reached an affordability threshold and landlords feel unable to raise the price of their rents in fear of completely outpricing their tenants.
According to the study, rent prices in Northern Ireland, the North West, and the West Midlands saw the best growth in rent from November 2015 to November 2016 - a clear indication of a healthy and evolving property market.
Despite having some of the lowest (or most value for money) properties in the UK overall, prices in Stoke-on-Trent saw an above average rise in house prices last year, with an increase of 8.9% over a 12-month period. This growth exceeded the national average for the same time frame which came in at 8.2%.
In contrast, nearby cities like Derby saw a growth of 6.8% over the year and Nottingham just 7.5%. But, both are considerably more expensive places for buyers with average house prices in the region of £140,600 and £137,900 respectively.
This level of progress is a clear indication of the evolution of The Potteries, and its increased desirability for landlords and tenants alike.
The area's accessibility to the south-east, as well as cities including Birmingham, Nottingham, and Manchester, coupled with good hospitals, a host of well-performing schools, proximity to countryside, and a developing portfolio of bars, restaurants, and leisure facilities, is certainly putting The Potteries on the map.
Stoke-on-Trent's property market is on the rise, and those who invest now will reap the rewards in the long run.
Don't follow the herd, break away, place your chips in pastures new, and brace yourself for a bright and prosperous future.